BLOG

This week's FREE Download! - ‘Lightroom step-by-step Workflow Guide’

I love giving you freebies!

I know some of you have sore eyes and a sore back from endless hours of photo editing! Sound familiar? Don’t waste time trying to fix those images after a long day of photography.

This week’s freebie is a “Mastering Lightroom's Develop Module” eBook, by pro Andrew Gibson. He’s a great guy! He shares his actual step-by-step workflow for streamlining post-processing. And it is FREE FREE FREE oh yes sir-ee!

 

 

Access your FREE Lightroom Guide ebook download here

Be quick! Freebie only available up until June 29th 2015

Happy workflowing!

Alys

10 Tips for Daddy and Me mini sessions

Let’s think about it…if YOU are full of ideas for Daddy & Me' sessions, you will build hype with your clients. They will be super excited about booking up and will definitely spread the word too. 

So lets jump straight in with 10 tips for an awesome Father's Day promotion....and before I forget: BONUS! Download your FREE Father's Day overlay templates at the bottom.

TIP 1. Use Relevant Hashtags 

To increase your mini session engagement on social media, use relatable hashtags like:

#FBF (flashbackfriday), #TBT (throwbackthursday), #DaddyandMe, #FathersDay and #NotSoSelfieSunday

You want to use hashtags that are both easily recognized as well as relatable to your content.

However, only using extremely popular hashtags — such as #photography — your content can get lost in the sea of millions. So to avoid that, also use hashtags that have a smaller amount of uses and that are specific to your photos.

You can create your own hashtags or use a combination of quirky hashtags like #LiveLovePhotography, #MiniPhotoSession, or #MiniPhotoShoot — these all will help the visibility of your brand.

Create your own business name hashtag too so new and existing clients can search for your work— I use #paperlark.

TIP 2. Join your clients on a Daddy Daughter date

For a mini session that includes some father-daughter bonding, photograph your clients during a Daddy Daughter Date. Capture shots when dad knocks the front door with a bunch of flowers, to the drive to the cinema or trip to a special picnic in the park. Beautiful!

When I was a kid my Dad and I ventured out on our ‘Poo Patrols’ dates together! He would push me in a wheelbarrow across our field and I would shout out when I spotted a good dollop of horse poo for his veggie patch. Ah priceless! ;) What I would give now for a photo of that.

TIP 3. Remake an old family photo 

If your clients have older children, let them choose an old family photo from when they were little, then let them remake the shot with you. This idea is a winner with your clients and a winner for you.

If you blog a collection of shots in the weeks afterwards, it’s those kind of ‘oh so clickable’ blog posts that can go viral with comments and shares. 

TIP 4. Capture moments of Dad & child doing something they love to do together

From fishing from a pier to walking through the forest on daddy’s shoulders. Ask your clients what is their special connection and capture that bond.

TIP 5. Low cost hand-made signs are super effective and have huge cuteness value.

Just a handmade 'i love daddy' painted onto cardboard can capture any dads heart. Try shadow signs, chalk drawings on sidewalks or even a little finger paint on their hands and feet for the ultimate Father’s Day Photo gift.

TIP 6. Capture photos of Dad doing things only Dads would do when left alone with baby

Such as using baby to act out scenes from Batman or performing a baby toss that tends to make any mom’s heart skip a beat.

TIP 7. Moments of Dad cuddling or snuggling with his children 

A photo sure to make every momma swoon! They look fantastic framed or on canvas wraps if you are selling printable goods after the session.

TIP 8. Have your client’s dress their children to match Dad 

Wear the same costume as Dad, or dress as characters from their favorite movie. 

TIP 9. Host your mini-sessions with a scenic back-drop that is sure to bring out the nostalgia
A front porch or yard of the family house, a favorite family lake, or a park that holds family traditions. Tell your clients how memorable those shots will be in years to come.
 
TIP 10. Use these FREE Father's day overlays 

Cute text overlays! So many uses! Pop them over your client photos for social media promotion, overlay onto printed cards or use on your marketing to ramp up the sessions.

 

Click IMAGE above to DOWNLOAD

Important: Please share your thoughts and ideas directly in the comments. You can see a full range of Father's Day templates here

And if you found this helpful, please pass it along to your closest colleagues and friends — anyone you think could use a little extra mojo as they bring their Father's Day Sessions to life!

Happy designing!

Alys xoxo