I love giving you freebies!
I know some of you have sore eyes and a sore back from endless hours of photo editing! Sound familiar? Don’t waste time trying to fix those images after a long day of photography.
This week’s freebie is a “Mastering Lightroom's Develop Module” eBook, by pro Andrew Gibson. He’s a great guy! He shares his actual step-by-step workflow for streamlining post-processing. And it is FREE FREE FREE oh yes sir-ee!
Be quick! Freebie only available up until June 29th 2015
Let’s think about it…if YOU are full of ideas for Daddy & Me' sessions, you will build hype with your clients. They will be super excited about booking up and will definitely spread the word too.
So lets jump straight in with 10 tips for an awesome Father's Day promotion....and before I forget: BONUS! Download your FREE Father's Day overlay templates at the bottom.
To increase your mini session engagement on social media, use relatable hashtags like:
#FBF (flashbackfriday), #TBT (throwbackthursday), #DaddyandMe, #FathersDay and #NotSoSelfieSunday
You want to use hashtags that are both easily recognized as well as relatable to your content.
However, only using extremely popular hashtags — such as #photography — your content can get lost in the sea of millions. So to avoid that, also use hashtags that have a smaller amount of uses and that are specific to your photos.
You can create your own hashtags or use a combination of quirky hashtags like #LiveLovePhotography, #MiniPhotoSession, or #MiniPhotoShoot — these all will help the visibility of your brand.
Create your own business name hashtag too so new and existing clients can search for your work— I use #paperlark.
For a mini session that includes some father-daughter bonding, photograph your clients during a Daddy Daughter Date. Capture shots when dad knocks the front door with a bunch of flowers, to the drive to the cinema or trip to a special picnic in the park. Beautiful!
When I was a kid my Dad and I ventured out on our ‘Poo Patrols’ dates together! He would push me in a wheelbarrow across our field and I would shout out when I spotted a good dollop of horse poo for his veggie patch. Ah priceless! ;) What I would give now for a photo of that.
If your clients have older children, let them choose an old family photo from when they were little, then let them remake the shot with you. This idea is a winner with your clients and a winner for you.
If you blog a collection of shots in the weeks afterwards, it’s those kind of ‘oh so clickable’ blog posts that can go viral with comments and shares.
From fishing from a pier to walking through the forest on daddy’s shoulders. Ask your clients what is their special connection and capture that bond.
Just a handmade 'i love daddy' painted onto cardboard can capture any dads heart. Try shadow signs, chalk drawings on sidewalks or even a little finger paint on their hands and feet for the ultimate Father’s Day Photo gift.
Such as using baby to act out scenes from Batman or performing a baby toss that tends to make any mom’s heart skip a beat.
A photo sure to make every momma swoon! They look fantastic framed or on canvas wraps if you are selling printable goods after the session.
Wear the same costume as Dad, or dress as characters from their favorite movie.
Cute text overlays! So many uses! Pop them over your client photos for social media promotion, overlay onto printed cards or use on your marketing to ramp up the sessions.
Click IMAGE above to DOWNLOAD
Important: Please share your thoughts and ideas directly in the comments. You can see a full range of Father's Day templates here
And if you found this helpful, please pass it along to your closest colleagues and friends — anyone you think could use a little extra mojo as they bring their Father's Day Sessions to life!