Spring and Summer photography templates have arrived! Take a look today!
This template suits a portrait photo and below a landscape photo.
What to do with all those gorgeous spring photos? Offer your clients an Easter Card for their friends and family!
Love is in the Air! and it's time to SAVE again at paperlarkdesigns.com
There is a 40% discount on every purchase. Happy St Valentine's Day to you all!
All us girls know the deal this weekend. Our fingers hovering over Checkout buttons all across cyberspace. This Black Friday Sale from Paper Lark is no exception.
So at the stroke of midnight get off the starting blocks with a BANG and save big on your photography templates!
It’s an all too familiar scene. Sitting at the computer, burning the midnight oil, guzzling down coffee to try and stay awake to get caught up during busy season. All the emails, editing, blogs… will it ever end? If you’re feeling overwhelmed, you might be one of the many photographers out there who would benefit from streamlining your business tasks! By putting systems in place, not only will it make the most of your time, but it can help grow your business as well.
Iris Works offers everything you need for studio management. Their tools include client and lead management (including group features for email marketing), workflows to streamline your tasks, the ability to create documents, send invoices, gallery hosting, and automated messaging. You can keep track of everything from your studio dashboard!
One of their most popular features that no one else has is Scout! With Scout, you have the ability to find and track your favorite locations, upload photos or notes of that spot, and even see what other pins photographers are sharing. (Which is great for those out of town sessions.) You also have the ability to share the location with your clients with directions. All from within Iris!
Iris Works offers a 30 day free trial so you can see how awesome this system is. It’s super affordable at just $25 per month or if you pay annually you save 10%. Gallery options are optional add ons depending on how much storage space you need starting at $15 per month.
The Iris system is easy to set up and will have you organized in no time. Head over to Iris-Works and sign up for a 30 day free trial to see why everyone is loving this new system!
And they’re offering 20% off to all PaperLark readers!
We love a bit of spooky! Download these FREE fun graphic overlays for your photos, clients cards, sneak peeks. Have a fun Halloween!
Got feedback? I’d love to know…how do you plan to use these Halloween Freebies?
Comment and let me know your ideas and success stories below.
Not everyone is a social media butterfly but in today’s world, social media platforms are one of the most effective forms of marketing to your clients. It engages your clients in conversation that develops your ongoing relationship through trust. Trust in you as a photographer and in your brand.
But what if you’re not getting the engagement and conversations you would like? Enter the nifty Hashtag!
By adding hashtags, your post will be found and read by many more potential clients.
I’ll have a piece of that pie I hear you say! Yes me too :)
Instagram will only allow you to hashtag 30 words on any one photo — even if you hashtag in separate comments. Use one to three hashtags in your main caption. Hide any relatable hashtags in a separate comment on Facebook or Instagram — once someone else comments, your hashtag hoard will no longer be visible to users scrolling through. This will prevent your promo message from getting lost in the hashtag haberdashery like this:
"Express your love this Father’s Day with a mini Daddy and Me session! Book your #appointment today and receive a Father’s day template bonus"
Then add hashtags into the comments "#minisession #photography #photoshoot #FathersDay #DaddyandMe # template #howtophoto #love #dads #photoshoot #booknow #PhotooftheDay #June"
Twitter will only give you 140 characters which means you need to be short and sweet with your hashtags. It’s also advisable to not use up the full 140 characters to give re-tweeters a chance to add their comment to the tweet.
"On the #blog today is Kayley’s #seniorphotography. She is rocking the #classof2016 at #jeffersonhighschool"
You’ll get the most out of hashtagging on your Instagram and Twitter feeds because they use an algorithm that helps people find your content based on your hashtags. While sites like Facebook and Tumblr allow you to use hashtags, it’s harder for users to find your content on them. If you want to ensure your content is being seen, try posting on weekdays between 11 AM and 3 PM when users are more actively trolling for stuff to do. While you can post pictures over the weekend, some users don’t usually interact with the content posted, so maybe save these days to post about updates on your personal life.
I love giving you freebies!
I know some of you have sore eyes and a sore back from endless hours of photo editing! Sound familiar? Don’t waste time trying to fix those images after a long day of photography.
This week’s freebie is a “Mastering Lightroom's Develop Module” eBook, by pro Andrew Gibson. He’s a great guy! He shares his actual step-by-step workflow for streamlining post-processing. And it is FREE FREE FREE oh yes sir-ee!
Be quick! Freebie only available up until June 29th 2015
Let’s think about it…if YOU are full of ideas for Daddy & Me' sessions, you will build hype with your clients. They will be super excited about booking up and will definitely spread the word too.
So lets jump straight in with 10 tips for an awesome Father's Day promotion....and before I forget: BONUS! Download your FREE Father's Day overlay templates at the bottom.
To increase your mini session engagement on social media, use relatable hashtags like:
#FBF (flashbackfriday), #TBT (throwbackthursday), #DaddyandMe, #FathersDay and #NotSoSelfieSunday
You want to use hashtags that are both easily recognized as well as relatable to your content.
However, only using extremely popular hashtags — such as #photography — your content can get lost in the sea of millions. So to avoid that, also use hashtags that have a smaller amount of uses and that are specific to your photos.
You can create your own hashtags or use a combination of quirky hashtags like #LiveLovePhotography, #MiniPhotoSession, or #MiniPhotoShoot — these all will help the visibility of your brand.
Create your own business name hashtag too so new and existing clients can search for your work— I use #paperlark.
For a mini session that includes some father-daughter bonding, photograph your clients during a Daddy Daughter Date. Capture shots when dad knocks the front door with a bunch of flowers, to the drive to the cinema or trip to a special picnic in the park. Beautiful!
When I was a kid my Dad and I ventured out on our ‘Poo Patrols’ dates together! He would push me in a wheelbarrow across our field and I would shout out when I spotted a good dollop of horse poo for his veggie patch. Ah priceless! ;) What I would give now for a photo of that.
If your clients have older children, let them choose an old family photo from when they were little, then let them remake the shot with you. This idea is a winner with your clients and a winner for you.
If you blog a collection of shots in the weeks afterwards, it’s those kind of ‘oh so clickable’ blog posts that can go viral with comments and shares.
From fishing from a pier to walking through the forest on daddy’s shoulders. Ask your clients what is their special connection and capture that bond.
Just a handmade 'i love daddy' painted onto cardboard can capture any dads heart. Try shadow signs, chalk drawings on sidewalks or even a little finger paint on their hands and feet for the ultimate Father’s Day Photo gift.
Such as using baby to act out scenes from Batman or performing a baby toss that tends to make any mom’s heart skip a beat.
A photo sure to make every momma swoon! They look fantastic framed or on canvas wraps if you are selling printable goods after the session.
Wear the same costume as Dad, or dress as characters from their favorite movie.
Cute text overlays! So many uses! Pop them over your client photos for social media promotion, overlay onto printed cards or use on your marketing to ramp up the sessions.
Click IMAGE above to DOWNLOAD
Important: Please share your thoughts and ideas directly in the comments. You can see a full range of Father's Day templates here
And if you found this helpful, please pass it along to your closest colleagues and friends — anyone you think could use a little extra mojo as they bring their Father's Day Sessions to life!
Enjoy this visual round up of Paper Larks latest templates in store this week.
ENTER TO WIN number 1 to 4 of the spring templates below head over to Paper Lark Facebook
Just comment and share the post to be in a chance receive them for FREE!
TO WIN number 1 to 4 of the spring templates above head over to Paper Lark Facebook
Just comment and share the post to be in a chance receive them for FREE!